Effective Date: July 23, 2026
Website: www.thenlc.org
At the National Literacy Coalition, we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.thenlc.org (the “Site”).
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your transactions. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual as “Personal Information”.
Examples of Personal Information collected: Web browser version, IP address, time zone, cookie information, sites or products viewed, search terms, and how you interact with the Site.
Purpose of collection: To load the Site accurately for you and to perform analytics on Site usage to optimize our website experience.
Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
Disclosure for business purposes: Shared with our processors, including WordPress, Google, and Facebook.
Examples of Personal Information collected: Name, billing address, shipping address, payment information (including credit card numbers, PayPal, and other supported payment methods), email address, and phone number.
Purpose of collection: To provide products or services to you, fulfill our contract, process payment information, arrange for shipping, provide invoices/order confirmations, communicate with you, screen orders for potential risk or fraud, and provide information or advertising relating to our products or services (in line with your preferences).
Source of collection: Collected directly from you.
Disclosure for business purposes: Shared with our service processors (e.g., WordPress, Google, Facebook).
Examples of Personal Information collected: Name, purchase history/value, address, and email address.
Purpose of collection: To provide customer support, resolve inquiries, and perform relevant marketing or remarketing.
Contact Email: info@thenlc.org
The Site is not intended for individuals under the age of 18. We do not intentionally collect Personal Information from children. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us at info@thenlc.org to request deletion.
We share your Personal Information with third-party service providers to help us provide our services and fulfill our contracts with you, as described above. For example:
We use WordPress to power our website. You can read more about how WordPress handles personal data in the WordPress Privacy Policy.
We use Google Analytics to help us understand how visitors interact with the Site. You can read more about how Google uses your Personal Information in Google's Privacy Policy, or opt out via the Google Analytics Opt-out Browser Add-on.
We may share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information, or otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.
We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners.
For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at Network Advertising Initiative.
If you are a resident of the European Economic Area (EEA), we process your Personal Information under the following lawful bases pursuant to the General Data Protection Regulation (“GDPR”):
Your consent;
The performance of the contract between you and the Site;
Compliance with our legal obligations;
To protect your vital interests;
To perform a task carried out in the public interest;
For our legitimate interests, which do not override your fundamental rights and freedoms.
When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information.
We do not engage in fully automated decision-making using customer data that has a legal or otherwise significant effect on you.
Our website platform uses limited automated decision-making solely to prevent fraud (e.g., temporary deny listing of IP addresses or credit cards associated with repeated failed or fraudulent transactions).
Under the California Consumer Privacy Act of 2018 (“CCPA”):
Categories of Information Sold: None.
Sale of Personal Data: The National Literacy Coalition does not sell Personal Information.
If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us using the contact details below. Your Personal Information may be transferred outside of Europe for storage and processing, including to Canada and the United States.
If you are a resident of California, you have the right to access the Personal Information we hold about you (the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to designate an authorized agent to submit these requests on your behalf, please contact us.
A cookie is a small amount of information downloaded to your computer or device when you visit our Site. We use functional, performance, advertising, and social media cookies to improve your browsing experience, remember your preferences, and analyze site traffic.
Most cookies we use are persistent (lasting between 30 minutes and two years from download) while others are session-based. You can manage or block cookies through your browser settings (see www.allaboutcookies.org for details). Please note that blocking cookies may affect your site experience.
Because there is no consistent industry standard for responding to "Do Not Track" (DNT) signals, we do not alter our data collection practices when we detect a DNT signal from your browser.
We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint or exercise your privacy rights, please contact us:
Organization: National Literacy Coalition
Email: info@thenlc.org
Phone: 202.714.3098
Address: 6224 Transit Road, Depew, NY 14043
Website: www.thenlc.org